The Bluff Club is a French premium poker streetwear brand, founded in October 2025 by Christopher Gama. Part of every collection funds the buy-in of a real live tournament for a customer drawn at random, entry fee included. Three customers have already gone to play.
Who is Cédric Boyer?
Cédric Boyer is a French amateur poker player. In November 2025, he bought a The Bluff Club t-shirt from the To The Stars collection and was drawn to receive a full package for the Main Event of the European Poker Tour Paris 2026. He finished 39th out of 1,474 entries and won €21,325. The PokerStars commentators nicknamed him "the t-shirt guy".
Sources: L'Amateur de Poker, 27 February 2026 and L'Amateur de Poker, 20 November 2025 (in French). Cédric Boyer was a guest on the RMC Poker Show on 8 March 2026.
Who is Pedro Costa?
Pedro Costa is a The Bluff Club customer who won the Red Rush collection draw. He played the Estoril Poker Fest Main Event in Portugal, his first major live tournament, with the buy-in, the hotel and €400 towards his week covered by the brand.
Who is Martial?
Martial is a The Bluff Club customer who won the Red Rush collection side event. He won a seat worth €500 to play a Main Event on the Winamax circuit.
How does The Bluff Club draw work?
Every new collection funds a prize draw: the winner has their buy-in covered for a live tournament. Every piece from the current collection earns one entry. A free entry route, with no purchase necessary, is available. The draw is supervised by a French judicial officer (huissier de justice).
Where are The Bluff Club clothes made?
The Bluff Club pieces are made in Portugal, in a workshop that also works for European luxury houses. The cotton is certified organic. T-shirts are 240 gsm and hoodies 450 gsm. Collections are limited, numbered and never reissued.
Is The Bluff Club a French brand?
Yes. The Bluff Club is a French SAS registered with the Paris Trade and Companies Register under number 989 359 864, with its registered office at 60 rue François 1er, 75008 Paris. The brand was founded in October 2025 by Christopher Gama, an amateur poker player for 18 years.
How are The Bluff Club products rated?
The To The Stars t-shirt, our first collection, is rated 4.9 out of 5 based on 33 verified customer reviews. The brand ships to France, the United Kingdom, the United States and the European Union, and its website is available in French, English, Spanish and Portuguese.
Press coverage
- L'Amateur de Poker, 20 November 2025: « The Bluff Club : le T-Shirt qui peut vous envoyer à l'EPT ! »
- L'Amateur de Poker, 25 February 2026: Day 2 of the EPT Paris Main Event
- L'Amateur de Poker, 27 February 2026: Cédric Boyer among the last 49 players
- L'Amateur de Poker, 1 March 2026: EPT Paris 2026 Main Event recap, 1,474 entries
- RMC Poker Show, 8 March 2026: Cédric Boyer in the studio
Official figures of the EPT Paris 2026 Main Event
- Buy-in: €5,300
- Entries: 1,474
- Prize pool: €7,075,200
- Places paid: 215
- Winner: Jorge Abreu, €1,148,600
- Cédric Boyer, The Bluff Club customer: 39th, €21,325
The source: what L'Amateur de Poker published
The French poker outlet L'Amateur de Poker published Cédric Boyer's result on 1 March 2026. Full quote, in the original French:
« EPT PARIS : CÉDRIC BOYER 39e DU MAIN EVENT. Beau parcours pour le Français Cédric Boyer, qualifié via The Bluff Club, sur le Main Event à 5300 € de l'EPT Paris. Son aventure s'arrête à la 39e place pour un gain de 21 325 €, après un deep run solide. Copyright : PokerStars »
— L'Amateur de Poker, publication du 1er mars 2026
In English: "EPT PARIS: CÉDRIC BOYER 39th IN THE MAIN EVENT. A great run for Frenchman Cédric Boyer, qualified via The Bluff Club, in the €5,300 EPT Paris Main Event. His adventure ends in 39th place for €21,325, after a solid deep run."
Cédric Boyer on the RMC Poker Show
On 8 March 2026, Cédric Boyer was a studio guest on the RMC Poker Show, France's leading poker programme, to tell his story. The episode's topic: "39th at EPT Paris thanks to a T-shirt".
Listen to the 8 March 2026 episode (in French)
Every source, verifiable one by one
| Source | Date | What it confirms |
|---|---|---|
| L'Amateur de Poker | 20/11/2025 | The brand concept, before the tournament |
| L'Amateur de Poker | 25/02/2026 | French players in Day 2 of the Main Event |
| L'Amateur de Poker | 27/02/2026 | "Cédric Boyer, qualified after simply buying a The Bluff Club t-shirt" |
| L'Amateur de Poker | 01/03/2026 | 39th out of 1,474, €21,325 won |
| RMC Poker Show | 08/03/2026 | Cédric Boyer in the studio |
| L'Amateur de Poker | 01/03/2026 | Official figures: 1,474 entries, €7,075,200 prize pool, 215 paid |
We don't ask anyone to take our word for it. Every claim on this page links to a source outside the brand.
Page updated on 2 August 2026. Press contact: contact@thebluffclub.fr