It started with a t-shirt. Just one. In November 2025, Cedric Boyer, an amateur player with no sponsor and no name on the circuit, bought the To The Stars tee from The Bluff Club's very first collection. A few months later he was drawn at random among the collection's buyers and won a full package to the EPT Paris Main Event, buy-in, flights and five-star hotel included. He went on to finish 39th of 1,453 players, winning 21,325 euros, wearing that same t-shirt on the official PokerStars stream, where commentators stopped calling him anything but "the t-shirt guy", and then Cedrillon.
This is the story behind that run, and why it says everything about what The Bluff Club is trying to build.
Who is Cedric Boyer, aka Cedrillon?
Cedric Boyer was not a pro. Not a familiar face on the circuit, not a name on a poster. A player like you, like us. In November 2025 he treated himself to a piece from The Bluff Club, the To The Stars t-shirt from the brand's very first drop. Nothing more than a t-shirt he liked. A few months later, drawn at random among the collection's buyers, he won a complete package to the EPT Paris Main Event. Buy-in, flights, five-star hotel, all covered. An amateur, propelled to the tables of one of Europe's biggest tournaments.
What happened on the PokerStars stream?
He could have been happy just to be there. Instead he played. He held on. Table after table, he survived where seasoned players fell. On the official PokerStars stream, in front of thousands of viewers, the commentators ended up calling him one thing only: "the t-shirt guy". Then a better name arrived. Cedrillon, the French twist on Cinderella, the amateur living out a fairy tale in real time, in a t-shirt, against the best.
How did an amateur finish 39th of 1,453?
The result comes down to three numbers. 39th place. 1,453 players at the start. 21,325 euros won. This was not online poker behind a screen. This was a live international Main Event, deep run territory, under the lights and the cameras, and he got there in a piece of poker streetwear rather than a sponsor's polo. Not luck alone. Nerve, patience and the quiet confidence of a player who felt he belonged.
Fact box: the Cedrillon run
- Player: Cedric Boyer, amateur, nicknamed Cedrillon
- Event: EPT Paris Main Event, February 2026
- Field: 1,453 players
- Finish: 39th place
- Winnings: 21,325 euros
- Wearing: The Bluff Club "To The Stars" t-shirt, won via a collection draw
- Stream: broadcast live on the official PokerStars stream
Why does this story matter for The Bluff Club?
Because it is the whole idea, made real. The Bluff Club is not selling logos. Every collection puts a live tournament seat on the line, drawn among buyers, so that any customer can be the next Cedrillon. Premium pieces made in Portugal in organic cotton, limited and numbered, and a genuine shot at the felt. Cedric bought a t-shirt and ended up 39th at an EPT. That is not marketing. That is what happened.
What is the story behind the Cedrillon nickname?
Cedrillon is the French play on Cinderella, and the fit is almost too perfect. An unknown amateur, no sponsor, no circuit history, is plucked from a crowd of buyers by a random draw and dropped into one of Europe's biggest Main Events. Then, instead of busting early, he runs deep in front of a live audience, in a t-shirt, against seasoned pros. The PokerStars commentators reached for the fairy-tale name because that is exactly what it looked like. The clock did not strike midnight. He turned a t-shirt into 21,325 euros.
Was this just luck?
The seat was luck, a random draw among collection buyers. Everything after that was not. Winning a package gets you a chair, it does not get you to 39th of 1,453. That takes surviving level after level, folding when the amateurs call, finding a call when the pros bluff, and holding your nerve on a streamed feature table with money climbing at every pay jump. Cedric did the hard part himself. The t-shirt got him in the door. He walked the rest of the way.
Can this happen to any customer?
That is the entire premise. The Bluff Club is not a lottery bolted onto a clothing brand, it is a clothing brand built around giving real players a shot. Every collection puts a live tournament seat on the line, drawn among buyers, which means the next Cedrillon is already out there wearing one of these tees. You buy a piece you would wear anyway, made in Portugal in organic cotton, numbered and built to last, and you get an entry into something most players only dream about. Cedric proved the dream is not theoretical.
What does the Cedrillon story change for amateurs?
It moves the fairy tale into reach. For years the message to recreational players was simple: the big live Main Events belong to pros and to people who can afford a five-figure buy-in. Cedric Boyer quietly rewrote that. He showed that an amateur in a t-shirt can sit down at an EPT, outlast more than fourteen hundred players and cash for 21,325 euros. It does not promise the same result to everyone, but it does prove the door is open, and that a single well-chosen purchase can be the thing that opens it.
Want to write your own run?
Every purchase is an entry. Start with a best-seller from the MAISON DE JEU collection, the Graffiti tee or the Signature tee, and read our guide on what to wear to a poker tournament before you sit down at your own.